Curology formulates custom, dermatologist-designed skincare for you, delivered to your front door.
Curology's Custom Formula, their signature product, is a daily treatment with ingredients tailored to individual skin concerns, prescribed by real dermatologists. Since most Curology customers are young adults seeking anti-acne solutions, we had to strike a delicate balance when creating their library of brand photography — visuals that vibed with the Gen Z/young millennial target but maintained the clinical edge of a company backed by actual medical providers.
Project
Brand photography
Role
Creative direction
