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Curology creates custom skincare solutions for your unique skin.

Curology's Custom Formula, their signature product, is the future of skincare — a daily treatment with ingredients tailored to individual skin concerns, prescribed by real dermatologists. Since most Curology customers are young adults seeking anti-acne solutions, we had to strike a delicate balance when creating their library of brand photography — visuals that vibed with the Gen Z/young millennial target but maintained the clinical edge of a company backed by actual medical providers. 
Project
Brand photography
Role
Creative direction
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Photographer   Andria Lo  
Set Designer   Allison Freeman
Producer
   Sasha Riddle
Photo Editor   Jade Meneguel  
*HELLO@CHRISTINACHERN.CO