Emerald Nuts come in lots of interesting flavors. Just like the people who buy them.

Things we know to be true about the youths: They have short attention spans. They pride themselves on being ~*different*~. They share everything. We appealed to these distinctly millenial sensibilities with weirdly wonderful and meme-able videos to promote Emerald's snacking nuts in bold new flavors like dill pickle and raspberry.
Digital video
Art direction
Agency   Duncan/Channon
Creative Director   Anne Elisco-Lemme
Copywriter   Niki Clainos
Director   Clay Weiner