Airbnb launched their premium tier of homes, Airbnb Plus, in early 2018. To increase awareness and add brand cachet to Plus, we enlisted a superhero of the interior design world to spread the word – Queer Eye’s Bobby Berk. We spent a day with Bobby and Airbnb Plus host Melanie in her listing, collecting expert design tips and playing a couple games of rapid-fire Q&As. Hilarity ensued.
Project
Branded content
Role
Creative direction