Airbnb News is the hub for all things Airbnb, including product launches, company updates, and branded content.
In 2016, Airbnb’s founders handed us the keys to a rarely-updated, single-page blog called the Airbnb Newsroom. Over the course of five years, we transformed the Airbnb Newsroom into Airbnb News, a singular destination where press and customers alike could instantly access Airbnb's latest announcements, product launches, and editorial content.
From a core group of four team members in the San Francisco HQ, we grew to dozens in offices around the globe. We translated the site into 16 different regions and languages, and our monthly visitor count grew from hundreds to hundreds of thousands. Once we’d established the framework for Airbnb News, we created formal editorial brand guidelines based on our original site design to be used company-wide.
Project
Brand identity & site design
Role
Creative direction, design, producing
