Curology formulates custom, dermatologist-designed skincare for you, delivered to your door.
In a vast and ever-expanding sea of skincare products, Curology stands alone by offering direct-to-consumer prescription skincare customized to your exact concerns. Whether you have acne, rosacea, fine lines, or a combination of all three, Curology’s on-staff dermatologists design a custom mix of prescription ingredients to treat your unique skin, then package your routine in a box sent straight to your home.
To bolster credibility in the Curology name and increase their visibility to a broader audience, we rebranded from top to bottom, introducing new products, a new brand design system, and new ways to reach customers with a launch in Target stores nationwide.
Project
Brand identity
Role
Design direction, art direction
