Brand identity
AGENCY IS A SKINCARE BRAND TAILORED TO A MORE MATURE AND REFINED AUDIENCE.
Like its sister brand Curology, Agency creates custom, dermatologist-prescribed formulas to target individual skin concerns. While Curology's products primarily address acne, Agency focuses on common skin complaints for older patients, like age spots, wrinkles, and fine lines. Accordingly, we created a library of evergreen photos that felt more adult and elevated, but not completely removed from Curology's overarching look and feel.
Role
Art direction
