Airbnb & Bobby Berk team up to take your hosting game to the next level.
Airbnb launched their premium tier of homes, Airbnb Plus, in early 2018. To increase awareness and add brand cachet to Plus, we enlisted a superhero of the interior design world to spread the word – Queer Eye’s Bobby Berk. We spent a day with Bobby and Airbnb Plus host Melanie in her listing, collecting expert design tips and playing a couple games of rapid-fire Q&As. Hilarity ensued.
Project
Branded content
Role
Creative direction