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Branded content

AIRBNB AND BOBBY BERK TEAM UP TO TAKE YOUR HOSTING GAME TO THE NEXT LEVEL.

When Airbnb launched their premium tier of homes, Airbnb Plus, they needed a way to increase awareness and add brand cachet to their new category. We enlisted a superhero of the interior design world to spread the word – Queer Eye’s Bobby Berk. We spent a day with Bobby and Airbnb Plus host Melanie in her listing, collecting expert design tips and playing a couple games of rapid-fire Q&As. Hilarity ensued.

Featured in Elle Decor, Conde Nast Traveler, and PEOPLE

Role
Creative direction
Design
Writing

Agency   Ready State
Director & Editor   Alan Dean
Producer   Tiffany Yeh