Branded content
When Airbnb launched their premium tier of homes, Airbnb Plus, they needed a way to increase awareness and add brand cachet to their new category. We enlisted a superhero of the interior design world to spread the word – Queer Eye’s Bobby Berk. We spent a day with Bobby and Airbnb Plus host Melanie in her listing, collecting expert design tips and playing a couple games of rapid-fire Q&As. Hilarity ensued.
Featured in Elle Decor, Conde Nast Traveler, and PEOPLE
Role
Creative direction
Design
Writing