Product launch
AGENCY'S SILKSCREEN IS A SHEER TINTED SUNSCREEN PERFECTLY MATCHED TO YOUR UNIQUE SKIN TONE.
One of adulthood's great challenges is finding a tinted sunscreen that's weightless but protective, and actually matches your skin tone. SilkScreen is the Holy Grail for those seeking this magical combination, and it blurs pores and fine lines to boot. We launched Agency's newest super product by representing the vast spectrum of skin types SilkScreen could cover, and became intimiately familiar with the Fitzpatrick Scale in the process (IYKYK).
Role
Art direction
SilkScreen has two distinct shades, one for light to medium skin tones and another for medium to deep. We meticulously assembled a diverse cast of women with skin colors and conditions across the spectrum to showcase the product, so our audience could see themselves in our models and understand how the tints might work on them. And we showed sunscreen application at every stage — dispensing from the bottle and smoothed onto the skin so our customers could understand its texture, as well as showing before and after photos to see it being blended.
