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Curology creates custom, dermatologist-formulated skincare solutions for your unique skin.

Curology's Custom Formula, their signature product, is a daily treatment with ingredients tailored to individual skin concerns, prescribed by real dermatologists. Since most Curology customers are young adults seeking anti-acne solutions, we had to strike a delicate balance when creating their library of brand photography — visuals that vibed with the Gen Z/young millennial target but maintained the clinical edge of a company backed by actual medical providers. 

Project
Photo library

Role
Creative direction

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Photographer   Andria Lo  
Set Designer   Allison Freeman
Producer
   Sasha Riddle
Photo Editor  Jade Meneguel